Field Intelligence
CPG brands have limited visibility into what’s actually on c-store shelves.
We close the gap.
ShopperCast provides continuous field intelligence across convenience retail – capturing photo-verified compliance data on shelf, display, and cooler conditions, and tracking competitor positioning store by store.
Channel: C-store
Method: Multi-signal field intelligence
Coverage: Shelf · display · cooler
Active
See What's on Your Shelves
The problem
C-store shelf compliance is largely invisible to the brands paying for it
CPG brands invest heavily in planogram placement, promotional displays, and cooler positioning, but they have no reliable way to verify whether any of it actually ran. Sales data tells you what moved. It doesn't tell you why it didn't.
The result is a compounding loss: trade spend that never executed, shelf position lost to competitors or private label, and out-of-stock events that don't trigger a reorder until the next field visit, days or weeks later.
No real-time shelf visibility
Brands rely on field reps and syndicated data – neither confirms execution at store level.
Promotions funded but never executed
Trade spend allocated. Display never set up. No mechanism exists to catch it.
OOS events go undetected
Shelf empties. Revenue stops. A promotional tag stays active on an empty peg.
Selected audit captures · full findings available upon request
Promo Execution
4.0
/ 10
Key finding
Expired promotion still running, private label encroachment
Available to partner brands
Cooler Compliance
3.5
/ 10
Key finding
Entire cooler shelf empty, brand OOS
Available to partner brands
Shelf Compliance
5.5
/ 10
Key finding
Branded shelf bin empty, product OOS, promotional shelf strip still active
Available to partner brands
Sample audit findings
Partner with ShopperCast to access brand names, store names, and exact locations
Non-compliant planogram: Target brand absent from contracted shelf position at – competitor encroachment across facings.
Promotional display not executed: promotional display never executed at .
Price tag missing: SKU missing shelf price label at time of audit.
OOS undetected: SKU out of stock – no reorder triggered.
Competitive displacement flagged: New entrant occupying shelf position held by .