Compliance gaps cost CPG brands millions. See what it's costing you.

Lost Shelf Revenue = stores × non-compliance rate × your brand's revenue/store/month × revenue impact % × 12 months. The default revenue per store is estimated from NACS State of the Industry data (2021) at approximately 30% of the category average. Adjust the slider to match your brand's actual per-store revenue for a more accurate result. Non-compliance rate (40%) is a working assumption based on industry averages.

Revenue Impact (12%) represents a conservative midpoint between two named data sources: IHL Group's documented finding that out-of-stock alone costs 5–8% of sales, and NARMS (National Association of Retail Marketing Services) data showing that achieving full planogram compliance generates a 7.8% sales uplift – meaning the inverse cost of non-compliance is also ~7–8%. Combined, these two independent data points bracket 12% from both sides as a reasonable estimate of total non-compliance impact across OOS, planogram violations, missing displays, and pricing errors. Adjust to match your brand's experience.

Wasted Promotional Spend (advanced mode only) = your annual display & promo spend × failure rate. You enter the dollar amount you spend annually on in-store promotions requiring execution (BOGOs, end caps, shippers, displays, seasonal campaigns). There is no default – this is your number. The 37% failure rate is from the Promotion Optimization Institute (35–40% of trade promos fail execution) – this is an industry-wide stat, not c-store-specific.

What this does NOT include: competitive intelligence costs, remediation costs, or any claims about recovery rates. This calculator sizes the problem only. Solution economics are discussed separately.

All defaults are adjustable. Every assumption in this calculator can be overridden with your actual numbers. The defaults are industry estimates designed to give you a reasonable starting point.